PDN 2013 Media Kit

Digital Rates PDN Online and PDN Network Sites

Banner Ad Rate & Technical Information

AD Unit Size (Pixels) Placements 50,000 Impressions 100,000 Impressions 200,000 Impressions
Leaderboard 1 728x90 Top $60 CPM $55 CPM $50 CPM
Medium Rectangle 1 300x250 Top / Right Middle $60 CPM $55 CPM $50 CPM
Medium Rectangle 2 300x250 Right Middle $60 CPM $55 CPM $50 CPM
Leaderboard 2 728x90 Center Lower $60 CPM $55 CPM $50 CPM
Medium Rectangle 3 300x250 Right $60 CPM $55 CPM $50 CPM
Medium Rectangle 4 300x250 Bottom / Right $60 CPM $55 CPM $50 CPM
Anchor Banner 728x90 Bottom $40 CPM $35 CPM $30 CPM

All rates above are CPM (Cost Per thousand impressions). Rates provided are Gross CPM rates (cost per thousand impressions) For all online and print specifications go to pdnmediakit.com. We accept almost all Rich Media advertising. The GIF/JPG is 20K; flash is 30K; and animation is 15 seconds for all units. Please submit creative a minimum of five business days from program start date. Send all materials to: adcreative@nielsen.com

2013 Newsletter Rates

AD Unit Size (Pixels) Placements 1X 4X 8X
Roadblock (ALL) (VAR) (ALL) $2,907 $2,550 $2,913
Leaderboard 728x90 Top $1,683 $1,479 $1,224
Medium Rectangle 300x250 Middle/Right $1,683 $1,479 $1,224
Anchor Banner 728x90 Bottom $1,122 $898 $673
Text + Link 250 Right $898 $785 $612

Gross rates, based on single placement. Spots sell out in advance.

PDNewswire Subscribers

Job Function
Owner/Manager 51% Freelance 47%
Staff Photographer 16% Newspaper/Mag 14%
Staff Employee 10% Educator/Student 9%
Freelance 6% Stock 6%
Student 6% Commercial 5%
Art Director 3% Wedding 3%
Art Buyer 3% Design 3%