Digital and Mobile Advertising Specs

• Forrester Research anticipates Tablet sales in the U.S. will double in 2011.
• Gartner projects mobile ad sales to hit 3.3 billion in 2011, and to increase six-fold to $20.6 billion by 2015.
• Borrell Associates as cited by Mobclix (the industry's largest target mobile ad exchange) states that half a million apps are downloaded every hour and the average Smartphone user has 22 of them.
• Display advertising drives 44% of online transactions, well ahead of paid search, according to a 2011 study by C3 Metrics Labs.

If you're a publisher, now is the time to embrace digital and mobile offerings. Here is a practical overview of the advertising opportunities available in Texterity's digital editions and mobile apps.

Digital Magazine Advertising

Interactive Media

Introducing cross-platform interactive modules for digital editions and apps

Place advertising on any module-for new sales revenue and increased advertising results. Texterity has teamed up with The Wonderfactory, a sharp New York City design and brand experience shop, to create a series of cross-platform interactive modules. The first modules available include slideshows, 360' animation and Twitter hashtag feeds. Additional modules are in development.

Interactive modules can be used to enhance editorial or advertising content. Each module can accommodate an advertisement (banner ad) and/or a sponsorship image (logo). The sponsorship logo is available only when a banner ad is used. The exception is the Twitter module which supports just a banner ad at the bottom. Placement of the banner ad and logo are fixed and not customizable. Interactive modules work cross-platform, and therefore can be used in digital editions and magazine apps.

Audio/Video

Videos are set up to appear on all platforms—digital edition and app—but can be set up to show on mobile devices only, if requested. Video on the iPhone and Android phones plays in full screen mode; video on the iPad plays on the page where it is placed or in full screen mode.

According to Nielsen's 2011 Cross-Platform Report, the number of Americans watching video on their mobile devices increased 41%

over 2010, with more than 100% growth since 2009.

Mobile App Advertising

Advertising within mobile apps is new to many—and yet it is one of the most promising venues on the horizon. Mobclix conducted a survey that reveals the average Smartphone user spends 2.8 hours per day using apps and that 3 in 5 people first turn to an app before searching the web. Specifically, it states that 91% of iPad owners have downloaded an app and 41% have downloaded a magazine app.

With regard to mobile advertising:

• 39% of these iPad magazine readers say that the ads they see are "new and interesting." 46% say they like ads with interactive features.
• 36% of iPad magazine readers make an online purchase using their computer after viewing an ad on the iPad; 24% make a purchase at a store after viewing an iPad ad.
• Compared to standard display banner ads on the iPad, rich media video ads have a click-through rates that's 11x higher. Nearly half of the iPad owners surveyed say they are more likely to engage with an ad that includes video.

Two kinds of advertising space are available within mobile apps, in addition to video and interactive modules.

Please note: digital edition blow-ins can be adapted for apps. Just provide the content as a properly sized banner ad. Ads appear on all available issues, not to linked to a specific issue. Ads may be submitted as images or as a link to a hosted image. Clicks on Texterity-hosted ads will be tracked. Served ads will not be tracked.

Suggested Prices

For more information, please contact

Mark Brown
Associate Publisher
646-654-5795
mkbrown@pdnoline.com

Let us deliver the digital and mobile audience to you.