TARGETING EMERGING PHOTOGRAPHERS
PDNEDU
Now in its tenth year, PDNedu is the leading magazine for student photographers and photo educators. Along with its companion Web site, PDNedu.com, PDNedu continues to allow savvy marketers to tap into the buying power of the next generation of emerging photographers and create valuable brand awareness among tomorrow’s pros. PDNedu is published twice a year in the spring and fall and has the highest circulation of any magazine of this kind. PDNedu gives you the opportunity to speak to more than 50,000 students actively engaged in photography education. Readers prefer PDNedu over all other student publications by a large margin of more than 94.6%, according to students and faculty.Distribution: Printed twice a year in September and March. 50,000 copies distributed to college and high school students, PDN PhotoPlus Expo, and the Society of Photographic Education summit each year.
EMERGING PHOTOGRAPHER
Emerging Photographer, brought to you by PDN in conjunction with Sony, targets aspiring photographers, both young and old, who are trying to make a name for themselves in the world of professional photography. Emerging Photographer is distributed to students at colleges and select high schools, past PDN’s 30 photographers, at the PDN PhotoPlus Expo and at select retail outlets. Twice per year, Emerging Photographer brings information and inspiration to photographers.Distribution: 50,000 copies in October and February. Presence at colleges, prominent retail outlets and delivered to past PDN’s 30 photographers at the PhotoPlus Expo and at SPE (Society of Photographic Educators).
2012 EMERGING PUBLICATION RATES
| SIZE | B/W* | 4/C* |
| FULL | $5,150 | $6,175 |
| 1/2 | $3,600 | $4,125 |
| 1/4 | $1,550 | $2,575 |
SPECIAL SCHOOL RATES
| SIZE | B/W* | 4/C* |
| FULL | $3,500 | $4,500 |
| 1/2 | $2,000 | $3,000 |
| 1/4 | $1,000 | $2,000 |
CLOSING DATES
| CLOSING | ADS DUE | ||
| PDNEDU | SPRING | 1/6/12 | 1/13/12 |
| FALL | 8/13/12 | 8/19/12 | |
| EMERGING | SPRING | 1/20/12 | 1/27/12 |
| PHOTOGRAPHER | FALL | 9/17/12 | 9/21/12 |
*All rates are gross. 15% agency discount applies. Recognized photography schools receive special rates; please call your sales representative to see if your institution qualifies.