CREATE, a section filled with information and insights into who’s designing, art directing and shooting the latest and most sophisticated advertising and design work. Featured columns in CREATE include:

• BEHIND THE LENS: The most visually exciting ad campaigns from around the world, with information on who's shooting them and the ad agencies that are creating them.
• CREATE SPOTLIGHT: Q&A interviews with leading trendsetters and award-winners.
  
• CLIENT MEETING: In-depth profiles of design firms, ad agencies and editorial clients offering great photography assignments, including information on how they choose the photographers they hire.

TECH, our comprehensive coverage of the latest photographic tools and techniques, with in-depth reviews of the newest cameras, scanners, lighting equipment, output devices and software, along with stories on how technology is changing the way photographers work. Featured TECH columns include:

• NEW PRODUCTS: Hands-on evaluations of important new photographic equipment.
• OBJECTS OF DESIRE: Short takes on the most innovative new gadgets.
• TECHNICALLY SPEAKING: A photographer describes the tools he used to complete a commercial assignment.
• E-PROJECTS: Forward-thinking uses of photography, from digital kiosks to wireless delivery of images to exciting art projects, that point the way to how digital technology is opening new applications and markets for photographic images.