Run Of Site Advertising
Banner campaigns provide a simple, cost-effective way to increase brand awareness and visibility while driving traffic to your site. For added impact, run multiple ad units or purchase all available ad slots for an effective “roadblock” of the site. This is the perfect program for new product launches, event promotion and new branding initiatives.

Rich Media
Expand the creativity and interactivity of your online messaging with an attention-grabbing Rich Media ad. Rich Media offers the creative edge you need to effectively engage viewers through the use of audio, video, animation and unique ad formats. Rich Media ads are ideal for branding, promotion, lead generation and driving sales.

Digital Edition! New This Year!
Electronic version of PDN may be e-mailed to subscribers every month. Advertisers can embed video, sound and background music, making stories and ads come alive. Readers can search for topics in the issue, or click on links and be transported to advertiser's Web sites. The Digital edition of PDN also enables readers to clip pages and save them, or even forward them to share ideas and information with their friends.

List Rentals
Opportunities are available for postal and e-mail lists. Ask your sales representative for more information and the complete data card for specific selects and reach more than 18,500 active postal subscribers and nearly 50,000 qualified email addresses of photography professionals. All rates are based on a CPM. Postal rates are $120/M and email rates are $415/M. Link

Micro Sites
Educate photographers about your company, its products and solutions with a custom-built micro site hosted on PDNonline. Your micro site can be customized to include demos, case studies, surveys, downloads and more. This unique interactive marketing channel builds brand awareness and stimulates purchase intent.

Sponsorships
Marketers can align their message with our quality content in order to enhance their brand, build credibility and reach the most targeted and receptive audience.

Content Section Sponsorships
Gain exposure on PDNonline by sponsoring category specific areas of the site. By using a “Sponsored by” logo or banner ad that reinforces the brand name, advertisers can “own” a special area of PDNonline. Sponsorship opportunities include industry news, product news, features, photo forums, classifieds, contests and calendar of events.

Article Tools Sponsorship
By sponsoring our suite of article tools such as: "e-mail This Article",  "Save This Article", and "Printer-Friendly Format", you have the opportunity to carry a message throughout a user's complete experience on PDNonline. This exclusive sponsorship includes your logo on each article, your logo and a banner on pop-up windows and your logo and banner transferred with each article emailed, saved or printed.

Product Spotlights
PDN Product Spotlight is a unique opportunity to promote a product through an advertorial created by Photo District News. This static unit is a non-competing placement on the home page for one week starting on Tuesdays. You can include a bold headline, introductory teaser, logo and image.
The cost is $2,500 Net per week.

• Bolded Headline - 20 characters max with spaces
• Introductory Teaser - 100 to 105 characters with spaces, text will wrap naturally
• Includes 1 link - clickthrough URL must be provided.
• 100x65 gif or jpeg / 5k maximum file size / non-animated
• If the image is silhouetted, it must be against a white or transparent background
• Placement includes Sponsored by identification, which can include a company logo (100x45 gif or jpg, 4k maximum file size against white or background transparent / non-animated)