Banner ad rate & Technical Information
AD UNIT
Leaderboard 1
Medium Rectangle 1
Medium Rectangle 2
Leaderboard 2
Medium Rectangle 3
Medium Rectangle 4
Anchor Banner
SIZE (pixels)
728x90
300x250
300x250
728x90
300x250
300x250
728x90
PLACEMENT
Top
Top/Right Middle/
Right Middle/
Center Lower/
Right Bottom/Right
Bottom
50,000
IMPRESSIONS
$60 CPM
$60 CPM
$60 CPM
$60 CPM
$60 CPM
$60 CPM
$40 CPM
100,000
IMPRESSIONS
$55 CPM
$55 CPM
$55 CPM
$55 CPM
$55 CPM
$55 CPM
$35 CPM
200,000
IMPRESSIONS
$50 CPM
$50 CPM
$50 CPM
$50 CPM
$50 CPM
$50 CPM
$30 CPM
All rates above are CPM (Cost Per thousand impressions). Rates provided are Gross CPM rates (cost per thousand impressions) For all online and print specifications go to pdnmediakit.com. We accept almost all Rich Media advertising. The GIF/JPG is 20K; flash is 30K; and animation is 15 seconds for all units. Please submit creative a minimum of five business days from program start date. Send all materials to: adcreative@nielsen.com The GIF/JPG is 20K; flash is 30K; and animation is 15 seconds for all units. Please submit creative a minimum of five business days from program start date. Send all materials to: adcreative@nielsen.com
2012 NEWSLETTER RATES
AD UNIT
Roadblock(ALL)
Leaderboard
Medium Rectangle
Anchor Banner
Text + Link
SIZE (pixels)
(VAR)
728x90
300x250
728x90
250
PLACEMENT
(ALL)
Top
Middle/Right Bottom
Right
1X
$2,907
$1,683
$1,683
$1,122
$898
4X
$2,550
$1,479
$1,479
$898
$785
8X
$2,193
$1,224
$1,224
$673
$612
Gross rates, based on single placement. Spots sell out in advance.
PDNEWSWIRE SUBSCRIBERS
JOB FUNCTION
Owner/Manger
Staff Photographer
Staff Employee
Freelance
Student
Art Director
Art Buyer
51%
16%
10%
6%
6%
3%
3%
Freelance
Newspaper/Mag
Educator/Student
Stock
Commercial
Wedding
Design
47%
14%
9%
6%
5%
3%
3%